Bulpitt moved into electrical appliances.

Including kettles, irons, heaters, and steamers.

The first electric element kettle was produced!

Bulpitt pioneered the first electric element that could be immersed in water leading to a whole range of products based around their "immersion element".

The first electric toaster.

The "8-30" toaster was one of the most efficient at the time.

No 1 UK Appliance Brand.

Purchased by Moulinex

British and European manufacturers were under intense pressure from cheaper, Far East imports resulting in Swan Brand being acquired by French manufacturers, Moulinex. However Moulinex were also under the same pressure from cheaper imports and the company went bankrupt in 2001.

Purchased by Littlewoods

Founded in Liverpool in 1923, the retail and football betting company was the largest private company in Europe by the 1980s and purchased Swan Brand in 2000. In 2009, Swan Products Ltd. took over developing and marketing Swan with Littlewoods and formed a great partnership.

Brand licensed to Swan Products Ltd

The fantastic partnership with Littlewoods continued until July 2017 when Swan Products Ltd. acquired the brand, returning it back to the original Swan employees who are passionate about the brand's heritage.

Come Dine With Me Range

Available between 2011 and 2014, the CDWM range is one of the most unique ranges created by Swan. To set it apart, a mini version of the game was included in each box with score cards and blank menus to make it a fully authentic experience.

Launch of the Retro range

A best-selling collection of kettles, toasters, pots, pans and appliances with classic retro designs inspired by the styles of the 50s, 60s, and 70s available in an array of colours.

Nordic range

A recognisably Scandi inspired collection, the Nordic range utilises soft wooden textures and neutral colours of Sweden, Norway, Denmark and Finland to truly transport the taste of Scandinavia into the home.

Fearne by Swan

September 2017 saw the launch of Swan's biggest and exciting new range, Fearne by Swan. This exclusive kitchen and cookware collaboration with the lovely Fearne Cotton included everything from kettles and toasters to a baker's best friend, the Stand Mixer, that won a Your Home Award.

Launch of Eureka

Swan launched Eureka, a range of versatile vacuums with the latest technology to make cleaning your home as simple as can be.

Launch of Stealth

Sleek, streamlined and stylish, the Swan Stealth range features top-level design, high performance and impressive functionality. This range was made for busy on-the-go people, fitness lovers and the health-conscious.

Re-shoot of Nordic with Lauren Saddington

TikTok sensation, Lauren Saddington, joined us to model the Nordic products in all their glory for a refresh shoot of the whole range.

Lynsey Range

Swan took inspiration from Lynsey’s eye-opening cleaning hacks and collaborated with her to produce a powerful and efficient range of new pretty in pink cleaning tools.

First smart Alexa kettle

In a world’s first, Swan created the first smart Alexa kettle.

Lynsey's Cleaning Range

Swan, inspired by Lynsey’s brilliant cleaning tips, teamed up with her to expand her range of stylish and effective cleaning tools in a beautiful pink design.