Cookie Privacy Preferences

We utilize essential cookies to ensure our website operates effectively and remains secure. Additionally, we'd like to request your permission to use optional cookies. These are intended to enhance your browsing experience by offering personalized content, displaying advertisements that are relevant to you, and helping us to further refine our website.

Choose "Accept all cookies" to agree to the use of both essential and optional cookies. Alternatively, select "Let me see" to customize your preferences.

 

Privacy Policy

Swan (we) are committed to protecting and respecting your privacy. This policy, together with our Terms of Use and any other documents referred to in either document, sets out some information about the personal data that we collect from you and how we will process it. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
 

Data Controller
For the purposes of the UK Data Protection Act 1998 and the EU General Data Protection Regulation (GDPR),and any updates to such laws, the data controller is R K Wholesale Limited (company no. 2784084),registered at Sutton House Berry Hill Road, Fenton, Stoke‑On‑Trent, Staffordshire ST4 2NL. We are registered with the ICO under number ZA312640.
 

Contact
If you have questions or comments about this policy, contact our Data Protection Officer via telephone at 0333 220 6066, email at customerservice@swan-brand.co.uk, via our website, or by post to Sutton House, Berry Hill Road, Stoke‑On‑Trent, ST4 2NL.
 

Personal Data You Provide
When you fill in forms on our website (www.shop.swan-brand.co.uk),we collect:

  • Your name, address, telephone number, and email.
  • Payment details during purchases.
  • Your marketing preferences.

You can access or edit this data anytime via links in our emails or site functionalities.
 

Personal Data We Collect Automatically
We gather technical data during your visit to improve website experience and targeted content. This includes:

  • Your IP address.
  • Browser preferences and settings.
  • Navigation paths through the site.
  • Order history, if applicable.

We collect this via cookies. See our Cookie Policy for more details.
 

Personal Data From Third Parties
We may receive your data from:

  • VisualSoft and PayPal (order/payment information).
  • PurePromoter Limited (email marketing).
  • Facebook and Google (analytics & tracking).
     

Uses of Your Personal Data
We use your data to:

  • Fulfil our contract with you (e.g., process orders).
  • Send you service updates, promotions (if opted in),and third‑party offers.
  • Administer our site, troubleshoot, analyse, research, survey.
  • Improve usability and present site content effectively.
  • Enable you to use interactive features.
  • Keep the site secure.
  • Share with partners or sub‑contractors where necessary.
  • Track advertising effectiveness and deliver relevant ads.
  • Comply with legal obligations (e.g., fraud prevention, HMRC reporting).
  • Adhere to record‑keeping policies.

Access is restricted to trained staff and authorised third parties only.
 

Lawful Basis for Processing
We process personal data under these lawful grounds:

  • To perform our contract with you (e.g. process orders).
  • To comply with legal obligations (e.g. fraud detection, HMRC).
  • For legitimate interests (e.g. site maintenance, analytics, marketing),balanced against your rights.
  • With your consent (e.g. for marketing),which you can withdraw anytime.
     

Disclosure of Personal Data
We may share your data with:

  • Business partners, suppliers, sub‑contractors (e.g. Magento, VisualSoft, PayPal, Google).
  • Analytics and search‑engine providers.

Only the minimal necessary data will be shared, under confidentiality and data‑protection obligations. We may also share anonymised or personal data if:

  • We sell or buy a business/assets.
  • Our assets are acquired by a third party.
  • Required by law or to protect our legal rights.

No data will be transferred outside the EEA without your prior consent.
 

Where We Store Your Personal Data
Data is stored securely (via VisualSoft) in electronic form. We delete personal data no later than six years after your last contact (technical data may be retained for a shorter period—see Cookie Policy). Security measures include firewalls, antivirus, encryption, and regular backups. Transmission over the internet is at your own risk. In case of a data breach that risks your rights and freedoms, we will notify you and/or the ICO within 72 hours.
 

Your Data Protection Rights
You have the following rights under UK/EU data‑protection law:

  • Right to be informed about collection/use of your data.
  • Right to access your data.
  • Right to rectify inaccurate/incomplete data.
  • Right to erase/purge data if no longer needed or you withdraw consent.
  • Right to restrict processing in certain cases.
  • Right to data portability.
  • Right to object to processing (e.g. marketing).
  • Right not to be subject to solely automated decisions.

To exercise any right, write to our Data Protection Officer; we’ll respond within one month. If unsatisfied, you may lodge a complaint with the ICO.
 

External Links
Our site may link to third‑party websites, each having their own privacy policies. We are not responsible for their practices. Please review their policies before submitting personal data.
 

Changes to Our Privacy Policy
We’ll post any future updates on this page. Please check back to stay informed.
 

Payment through Klarna
When you choose Klarna at checkout, we pass your contact and order details to Klarna for credit assessment and personalised payment options. Klarna processes this data under its own privacy policy.